Aditya Birla Fashion and Retail Ltd.ABFRL₹266.75 -3.86%

Madura Fashion and Lifestyle (MFL) is set to be demerged from Aditya Birla Fashion and Retail Limited (ABFRL) into a newly created entity, Aditya Birla Lifestyle Brands Ltd (ABLBL). 

According to the Scheme, eligible shareholders will receive equity shares in Aditya Birla Lifestyle Brands Limited in a 1:1 ratio, meaning one fully paid-up ABLBL share for every ABFRL share held.

MFL includes some of ABFRL’s biggest fashion brands and has consistently delivered strong growth, profits, and cash flows over the years. By housing it in a standalone entity, the group aims to give it a dedicated strategy, focused capital allocation, and room to scale faster.

ABFRL will continue to manage its other businesses, including value retail (Pantaloons), ethnic wear, premium and luxury formats, and digital-first brands. Meanwhile, MFL will pursue its growth trajectory as a focused fashion powerhouse.

The demerger is expected to lead to better investor discovery, clearer financial visibility, and long-term value unlocking. With this move, the Aditya Birla Group continues to restructure its portfolio for sharper execution and capital efficiency.

Let’s take a look at ABFRL’s Factor Analysis scores:

Note: The stock price mentioned is as of 3:15 PM.

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