Sun TV Network Ltd.SUNTV₹591.70 +2.77%

Sun TV Network Ltd.,

a leading Indian media conglomerate, has announced the acquisition of UK-based cricket franchise Northern Superchargers Limited for a cash consideration of GBP 100.5 million (approximately ₹1,080 crore). Upon completion, Northern Superchargers will become a wholly owned subsidiary of Sun TV Network.

Founded in the United Kingdom, Northern Superchargers participates in “The Hundred”, a limited-overs cricket league operated by the England and Wales Cricket Board (ECB), the UK equivalent of the BCCI. The target entity reported a turnover of GBP 1.89 million (~₹20 crore) for its latest financial year.

The acquisition forms part of Sun TV’s broader strategy to strengthen its global sports portfolio. The company currently owns two franchises – Sunrisers Hyderabad (IPL) and Sunrisers Eastern Cape (SA20 League). By adding Northern Superchargers, Sun TV aims to enhance its international sports presence, tapping into the growing popularity of “The Hundred” league.

Sun TV noted that Northern Superchargers is already profitable, and the company expects the investment to unlock further commercial growth as global interest in short-format cricket continues to rise.

With this acquisition, Sun TV Network extends its footprint across three major cricket leagues spanning India, South Africa, and the UK.

Let’s take a look at Sun TV’s Factor Analysis scores:

Note: The stock price mentioned is as of 3:30 PM.

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