The company focuses on meeting client-specific advertising requirements through effective media planning, timely execution and creative support, including identifying suitable advertising locations, developing artwork and coordinating advertisement displays. Its ability to deliver campaigns in line with client expectations supports customer satisfaction and helps build long-term client relationships
The company holds exclusive, non-exclusive and marketing advertising rights across multiple airports, including Patna, Ranchi, Deoghar, Darbhanga and Jorhat, as well as railway OOH rights covering 714 stations across five divisions under the Eastern Central Railway zone. Its Metro and City OOH presence, supported by advertising formats such as PSDs, hoardings and flex displays, provides flexibility, diversified media assets and wider market reach
The company has developed repeat business across various sectors by understanding clients’ target audience, location preferences, creative requirements and campaign objectives. Its client-focused approach enables it to offer suitable advertising formats, support customer retention and contribute to revenue growth
The company is bound by concession agreements with government and quasi-government authorities that require timely fee payments, compliance with technical and safety standards, asset maintenance and other operational requirements. Breach or termination of these agreements could result in penalties, loss of advertising rights, forfeiture of deposits, operational disruptions and inability to recover investments, while ongoing disputes and litigation may further affect its business and financial performance
The company relies on third-party vendors for critical activities such as fabrication, printing, transportation, installation and maintenance, exposing it to risks from vendor delays, quality issues, labour shortages, equipment failures or financial instability. Disruptions or changes in vendor arrangements could delay campaigns, increase costs, result in penalties or order cancellations, and adversely affect the company’s operations, financial performance and client relationships
The company operates in a highly competitive outdoor media advertising industry, competing with organised and unorganised players across airport, railway, metro and city-based advertising. Competitors with stronger financial resources, wider media portfolios, established relationships or aggressive bidding capabilities may limit the company’s ability to secure projects, pressure margins and adversely affect its business and financial performance
Also called a profit and loss statement, an income statement shows a company’s income, expenses, and how much profit or loss it has made over a specific accounting period. It provides a clear view of how well the business is running.
| Particulars (in Cr) | Mar 2026 | Y/Y Change |
|---|---|---|
| Operating Revenue | 46.43 | - |
| Other Income | 0.32 | - |
| Total Income | 46.76 | - |
| Total Expenditure | 39.29 | - |
| EBIDT | 9.40 | - |
| Depreciation | 1.09 | - |
| Interest | 0.84 | - |
| Tax | 1.91 | - |
| Net Profit | 5.56 | - |
A balance sheet is a financial statement that details a company’s assets, liabilities, and shareholders’ equity at a given time. It helps assess how financially strong and stable the company is.
| Particulars (in Cr) | Mar 2026 |
|---|---|
| Total Current Assets | 19.41 |
| Total Non-Current Assets | 11.87 |
| Fixed assets | 6.51 |
| Total Assets | 31.28 |
| Total Current liabilities | 7.42 |
| Total Non Current Liabilities | 5.83 |
| Total Equity Plus Liabilities | 31.28 |
| Total Shareholder Funds | 18.02 |
| Total Debt to Equity | 44.00% |
Cash flow highlights the cash or cash equivalents moving in and out of a company during a particular period. It provides a clear picture of how well a company manages its cash by tracking its operating, investing and financing activities.
| Particulars (in Cr) | Mar 2026 |
|---|---|
| Cash from Operating Activity | 6.05 |
| Cash from Financing Activities | 1.62 |
| Cash from Investing Activities | -4.31 |
| Net Cash Flow | 3.35 |
Century Business Media was incorporated on September 23, 1999. The company provides Out-of-Home (OOH) advertising services across airport, railway and metro segments through digital and non-digital formats, along with in-shop branding. Its offerings include hoardings, billboards, kiosks, wall wraps, gantries, Platform Screen Doors and other media assets across various locations
