Whirlpool of India Ltd.WHIRLPOOL₹1,388.30 +12.16%

Shares of Whirlpool of India Ltd. surged over 10%, reaching an intraday high of ₹1,384.00 apiece, after the company announced a major strategic overhaul of its agreements with its parent entity, Whirlpool Corporation. The company executed five new, foundational agreements that guarantee continued access to the valuable ‘Whirlpool’ brand and core technology for decades to come.

The most significant agreement is a Brand License Agreement (BLA), which grants the Indian unit a 30-year exclusive right to use the ‘Whirlpool’ name and brand across India and several neighboring countries. Crucially, the BLA also opens up new business opportunities, as the license now covers segments the company previously did not market, such as small and commercial appliances. 

In parallel, a new Technology License Agreement (TLA) gives the Indian company exclusive access to certain essential technical know-how and patented intellectual property (IP) for its major domestic appliances. The royalty rates for both agreements are considered to be at market rates.

Further securing the future, the parent company formally executed an IP Assignment Deed, transferring ownership of 24 Indian patents and 8 Indian designs related to domestic appliances to the Indian unit for a nominal amount. The company also signed a Services Agreement to ensure the continuation of technical and engineering support services from its Pune facility to the global Whirlpool group, including a guaranteed minimum service charge receivable until March 2029. These moves, approved by the Board, effectively lock in the critical brand and technology foundation necessary for Whirlpool of India’s sustained market leadership and future growth.

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Note: The stock price mentioned is as of 2:55 pm.