Saregama India Ltd.SAREGAMA₹510.95 +4.90%

Saregama India Ltd. shares climbed over 5% today following the announcement of a transformative acquisition. 

The entertainment giant acquired NAV Records Pvt. Ltd.’s complete music catalogue and YouTube assets, marking its entry into the lucrative Haryanvi music segment where it previously lacked dominance.

The acquisition encompasses an impressive 6,500+ tracks spanning Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop genres. 

Most significantly, it includes popular YouTube channels like NAV Haryanvi and Nupur Audio, boasting over 24 million subscribers combined. 

This digital arsenal features viral hits including “Coco Cola” (900+ million views), “Parvati Boli Shakar Se” (500+ million views), and “Loot Liya” (400+ million views).

This strategic move reinforces Saregama’s position as India’s leading entertainment IP company, now achieving dominance across all major regional music markets. 

The deal aligns with the company’s aggressive expansion strategy, having acquired 22 music labels in FY25 alone, adding over 2,800 songs to its catalogue.

The acquisition comes on the heels of Saregama’s stellar FY25 performance, achieving record revenue of ₹11,713 million (46% YoY growth) and PAT of ₹2,042 million with a healthy 25% margin, supported by robust content investments of ₹3,160 million.

With NAV Records being the largest player in Haryanvi music, this acquisition not only fills a crucial gap in Saregama’s portfolio but also positions the company to capitalize on the growing popularity of regional content. 

The partnership will focus on jointly creating new Haryanvi and Punjabi content, ensuring sustained growth in this high-potential segment.

Note: The stock prices mentioned are as of 12:45 PM


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